Instagram doesn't want to be a highlight reel of your favorite Tiktok videos. The head of Instagram Adam Mosseri has announced changes that he says will help to credit the original content creators, as well as encouraging users to create their own unique content for the gram.
Their parent company Meta (who also owns Facebook) is trying to make both platforms more creator friendly, rather than staying social with your friends. Hence why you are seeing newer items being added to try to pull creators into their services with reels and shopping tools. However, that hasn't stopped people from trying to turn them into a knockoff version or mirror to Tiktok. So how are they going to respond? By burying it from the rankings and to further hide the copied content from view.
Don't fret just yet though, as Instagram is saying that it will take a learning curve to see what they considered as new, fresh content vs stolen. Here is what Adam has shared thus far.
📣 New Features 📣
— Adam Mosseri (@mosseri) April 20, 2022
We’ve added new ways to tag and improved ranking:
- Product Tags
- Enhanced Tags
- Ranking for originality
Creators are so important to the future of Instagram, and we want to make sure that they are successful and get all the credit they deserve. pic.twitter.com/PP7Qa10oJr
What are your thoughts and do you think this is a better direction for Instagram to move towards?
